• 020 3633 9125

  • Hours Mon-Fri 8AM - 7PM

Menu Close

Can Cloud help you realise your business potential?

The most successful companies consider cloud technology a continuum of tools for strategising and transforming business practices, a study of leaders suggests.

A survey of nearly 4,000 executives has discovered that the way businesses conceive of their relationship to the cloud can have a major impact on the business value and investment return they receive.

The study, performed by Accenture, divides businesses into two categories: Those that consider the cloud as a tool for cost savings and operational efficiency, and those that see it as “a launchpad for innovation and new operating models.”

That difference in vision means that companies in that latter category achieve between 1.2x and 2.7x greater cost reduction, are two to three times more likely “to innovate and automate their supply chain/warehouse and re-engineer knowledge work,” and are up to three times more likely to use the cloud to meet sustainability goals, Accenture said.

Accenture calls those companies “continuum competitors” because they see cloud technology as a continuum of evolving technologies that will completely transform business. Moving to the cloud, to a continuum competitor, is just step one of an endless stream of transformations.

Only 12% to 15% of businesses fall into the continuum competitor category, Accenture said. According to its research, Accenture said there’s no reason that percentage has to remain small: Several businesses it counts among the continuum competitor group aren’t even digitally native organisations. 3M, Carlsberg, Siemens, Roche and Starbucks are all cited as pre-cloud businesses that have gone beyond migrating and into innovating using cloud technology.

Moving beyond simple migration means taking four approaches that Accenture said it identified among organisations that fell into the continuum competitor category.

First, they’re businesses with a strategy for innovation using cloud technology. These organisations have a clearly defined vision for migration and future aspirational use of cloud technologies. They also identify their vulnerabilities and capabilities before starting the process so they know where they are from the very beginning.

Second, continuum competitors show an agile mindset outside of their technology as well. Agility “infuses other practices such as continuous goals, cloud-first apps, talent transformation, information technology experimentation, and compute awareness.” Transforming business practices alongside computing changes are essential parts of increasing innovation and boosting revenues, Accenture said.

Third, all of the businesses centre their investments on experiences, both internal and external. Design centres on humans and cloud technology are used to rethink organisational strategy, products and services, delivery models and employee experience.

Lastly, continuum competitors are committed to continually strategising, and those strategies include all employees from top to bottom. Keep pace with the latest technologies affects every person in an organisation, Accenture said, and successful ones have employees that are well-informed on strategy, are trained to handle it, and are supported in their needs.

Interesting article from Accenture – change hearts, change minds, change the way you work. Unlocking the full potential of your enterprise in the cloud will result in substantial, sustained payoffs.

Leave a Reply

Your email address will not be published.